Leaflet

We decided as a group that having a leaflet that could be handed out at the event would be the best way to tell people our reasons behind it and introduce them to the themes and photographers.

We decided we create an A5 booklet with around 15 pages which would include the 500 words written about every piece of work as well as a general overview about the festival and it's themes.

We have included the printing costs for this in our budget but we feel this is an essential advertising cost. We estimated around 5000 copies would be a sufficient number to have at the event.

I have created a rough mock up of what the leaflet would look like using adobe illustrator. I've kept it quite bare purposely as we've gone for a very minimal clean look throughout the festival. The colours we've stuck with are red, green blue and yellow. Again very simple but I think it's quite effective in the above leaflet as it shares continuity with the logo and other design pieces.

Included in the leaflet is a mock up of some of the images on display which will hopefully entice people to investigate the event and pass their own judgements on the work.